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Potentialpark Communications AB

We bring you the voice of candidates providing knowledge and insights for shaping the future of recruitment


We are a market research company based in Stockholm, Sweden.

As thought leaders in the field of Talent Communication since 2002, we strive to bring the voice of the candidates to the table, because we believe that no one should miss the opportunity to find the work and place where they belong.

Every year, students worldwide take part in our Market Study and Perception Panels, to share with us their preferences and needs during their job search, and expectations about the job application process. Our in-depth analysis of this data helps local and international employers improve their career channels and stay updated with what is important for young talent.


"To learn how to use the new, evolving methods of communication is the challenge of our time. To support you with knowledge and insights about them is our mission. Let’s shape the future of recruiting and employer branding together.”

- Torgil Lenning, Founder & CEO